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Author: Admin | 2025-04-28
Faces out there, and they needed protection!And during the glory days of the facial cleansing craze—generally starting in the late ’80s, throughout the ’90s, and into the early 21st century—medication that specifically pledged to fight and prevent acne had a bit of a moment, at least from a marketing standpoint.Among the companies aiming for a shot at stopping acne on your average teen’s face:The “cold cream” facial cleanser Noxzema, which actually predates Clearasil by more than 30 years but wasn’t originally sold as a facial cleanser, made itself known to the MTV audience with ads that famously featured actress Rebecca Gayhart. Despite her appearance in Jawbreaker, a 2013 BuzzFeed article proclaimed the ad series “Rebecca Gayheart’s biggest contribution to the ’90s.”Fellow facial cleanser Neutrogena, not to be mistaken for Noxzema, was similar in appeal if not in nature to its similarly named competition. While its corporate parent dates back to 1930, the basic concept behind the skin-clearing soap it’s known for today came about in 1954, just as Bandstand was getting off the ground. Over the years, the company has used dozens of famous actresses to sell its product, but perhaps its best-remembered pitchwoman during the MTV era was Martha Quinn, herself an original MTV VJ.Oxy, which produced both facial scrubbing pads and creams, was certainly not the first mover when it comes to facial cleansers targeting teenagers and young adults; they only came about in the 1980s. But for what it lost in being late to the market that Clearasil and Stridex originated, it made up for through sheer will of marketing. Oxy pads, which were well advertised during this time, stood out from Stridex by being thicker—a lot thicker. Oxy, originally created by the company known today as GlaxoSmithKline, tended to market its products more actively to teenage
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